From one market to many
HealthGTM helps healthtech firms accelerate growth and drive topline revenue. We bring clients into new markets and channels, de-risking narrow distribution footprints for firms that are concentrated in just a few markets, and building novel go to market approaches for firms with a broad distribution. Once we devise an overall strategy, we:
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Zero in on target customers
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Establish new sales channels
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Assess customer appetite
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Establish product-market fit
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Design and execute distribution plans to grow revenue
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Help forge critical distribution channels and partnerships
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Develop messaging and positioning
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Guide clients through a market’s operational and regulatory requirements
Importantly, we get creative to establish innovative distribution channels that put our clients ahead of the competition - taking one step off the beaten path to overtake the pack.
Non-US companies have used HealthGTM to negotiate with US health plans and to help them navigate the complex landscape.
Consultants rely on HealthGTM to surface innovative solutions in the market and work with high-potential solutions to understand and meet the consultant’s requirements, hence making them more effective partners.



Markets
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Expertise in benefits, medtech, digital therapeutics, and telehealth
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Partnerships with employers, consultants, payers, aggregators, providers, Pharma, and allied healthcare services
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Clients include digital care solutions, in-person care sites, payments vendors, benefits providers, insurance carriers, diagnostics firms, and more
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Sector focus on wellbeing, mental health, biofeedback, supplemental benefits, Food as Medicine, integrative medicine, employee benefits, fitness, senior care